Episode #51 | Instagram for Business

Published by admin on


The time is NOW if you’d like to access the Instagram for Business Online Course! We’re getting set to open the doors for new members who will receive our full IG for Business Online Course AND free access to The Social Storytellers Community! Join the waitlist to be the first to know AND to receive a special offer when the doors open! I WANT TO JOIN THE WAITLIST!

Happy New Year and welcome to the year 2021! We’re just going to go out and say it…. “2021 Vision People!”

With the start of every year, we typically look at New Years Resolutions but in today’s episode, we are sharing with you our top five goals for using Instagram for Business. 

At the start of 2020, we both set some big goals and are thrilled with the progress and things we were able to create. We started this podcast and learned so many new things along the way but looking back we are so glad of the things we accomplished and learned. Even though a pandemic, we saw many businesses and business owners pivot in 2020 (many of whom are part of our online membership community, The Social Storytellers which we also launched in 2020)!

To start off the episode, we are sharing some of the goals we had set before the start of 2020 including using our vision boards, taking risks and recording our first episode (insert our cringing faces here!) But the point is, we had set the goal to release an episode every week and here we are now with 51 episodes and many more to come! It was scary. It was work. But it has been one of the best things we could have created for our business.

To get started with goal setting, some of the tools we utilize to set goals are vision boards, journaling, telling someone close to you (amen to accountability partners)! Even adding some goals to your notes or scheduling goal reminders or affirmations can be a great tool.

So what are our top five goals for using Instagram for business?

  1. Reevaluate your ideal avatar or dream client – think about it. When was the last time you really narrowed down who you are directing your message to?
  2. Deep dive into your insights. When was the last time you really looked at what has worked or hasn’t worked with your posts? It’s so important to review what content is actually moving the needle for your business. 
  3. Get familiar with one of Instagram’s features. If you haven’t yet dabbled into Instagram Stories, IGTV or Reels, we highly recommend getting on board with one of these.
  4. Create a hashtag strategy. By taking the time to develop and evaluate which hashtags are making a big impact is really important for engagement and growth.
  5. Clean up your Instagram bio. Your bio is the first thing people will read when they land on your account. It is important to ensure that this is up to date. 

BONUS: Be sure to tune in to the bonus – trust us. It’s a goodie!

Have a question for us? Check us out on Instagram @thesocial.focus @angela.s.doyon and @natcaronphoto and send us a DM! 

On Pinterest we are: 



Promo Music License: 

For Rainbows: 

Rainbows by Kevin MacLeod 

Link: https://incompetech.filmmusic.io/song/4261-rainbows 

License: http://creativecommons.org/licenses/by/4.0/ 

Categories: Business


Leave a Reply

Your email address will not be published. Required fields are marked *